Key Media Concepts and Textual Analysis

Today we learned the "key media concepts" that are;

• Media language 
• Audience
• Representation
• Institution
• Ideology

The ideology of a media text relates to values and attitudes use within the text and relate to the audience. These might be explicit or implicit but under printing all aspects of construction.

Textual Analysis

A video is shown in which we have to analyze different things such as;

1.  Camera angles, shot, movement and position: establishing shot, master shot, high angle and low angle, zoom and reverse zoom.
2.   Sound and vision editing: Soundtrack, Theme, Sound effects
3. Special effects

4. Mise-en-Scene

    

          The extract will be screened 4 times

   ·        In the First screening: we will watch the extract, no notes will be made this time
   ·        In the Second screening: we will watch the extract and make notes
   ·        In the Third & fourth screening: we will watch the extract and make notes